Follow the News, Be First to the Punch, Benefit Big Time

Are you familiar with the concept of news jacking? If you have yet to give this a try, there is no better time than now to do so. Newsjacking refers to the practice of covering popular news stories, without delay, as a means of gaining marketing, sales, and SEO benefits. With news breaking every second of the day, it is safe to assume that there are stories in your industry worth covering. The question is: can you beat the competition to the punch? When you are the first source to cover a story the chance of benefiting in a variety of ways goes through the roof. Remember, a story is only hot for so long. If you don’t break the news you are not going reap the rewards. What are the Benefits? Now that you have a better idea of what news jacking is all about and which approach to take, here are several benefits to be aware of:

1. Increased traffic to your website. If you are the first (or one of the first) to cover breaking news, you can expect a spike in traffic. This is particularly true if your website is listed on Google News and/or if you spread your story via social media. Note: the bigger the news the more potential there is for a “server crashing” type of a spike. More details please visit:-

2. Say hello to the inbound links. There are many things you need to do from an SEO perspective to improve your website’s rankings. However, there are not many factors more important than the number of inbound links from high quality websites. When you are first to the news, those who cover it after you are likely to link to your website. Subsequently, your link count will continue to increase.

3. Increase in sales and profit. When implementing this strategy, be sure to include a call to action somewhere in your story so that you can draw the visitors in. You don’t want visitors to simply read your story. Instead, you want visitors to read your story and then connect with you regarding your products and/or services. In other words, you need to cash in on the traffic you are generating. Are you ready to give newsjacking a try? If so, keep an eye out for trending industry news and do your best to be the first one to cover a breaking story.

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